My World

Learning agreement hand in.

So today was the learning agreement day hand in. So we had till the end of the day to get it typed up and handed in so i managed to do this ad print out two copies so i have one to hand and the one i handed in.

Final Major Project

The Arts Institute at Bournemouth

Learning Agreement

Name: Matthew Draycott

Course: : FdA Visual Communication

Level: 2

Unit: Professional Project

Reference number: VCM209

Credit points: 45

Study hours: 450 hours

Tutor(s): Sally Hope, Kit Johnson, Mike Ryan, Neil Leonard

Synopsis of study

I propose to research into a wide variety of footwear covering all genres. I will look in to advertising and marketing of the products, researching into the most popular and successful brands to the least popular and unsuccessful brands and distinguishing what the difference is between them. Then following my stages of research I will narrowing down the most popular trends and on demand footwear so that I can then put into practice my research to creating and advertising a new style of footwear as well as creating adverting campaigns and publicity for this I will also create how the footwear will look and design how the packaging will look for the product.
My chosen subject culture within the current day and age will vary from young to old generations and I would like to think that everyone would take notice as to what the product is. The audience the product will be aimed at will be trainer lovers and general public that take somewhat of an interest in the trainers they wear. I plan to place the product in shops and advertise through posters in various places where they can be seen clearly as well as magazine spreads advertising the products and to create a webpage for the product where the consumer can find out more information on the products and weather its availability in sizes and colours.
I will research into current and excising brands on a wide variety of footwear. Beginning wide gives the opportunity to explore what is the most popular type of footwear and why. I will also research into what sell best and how the products that are sold best are advertised and compare them to the more unsuccessful companies and campaign. I will investigates to why certain brands are more so popular and successful than others. I shall investigate the sales of the products and compare them with competitive companies and lower brand companies to establish an understanding or the competitiveness on the market. By investigating the mark of footwear I can raise awareness to myself and have a much clearer understanding of what is out there and what I have to do to get into the market and be successful with my product. I then can develope ideas biased on the research. The out come of work I plan to produce will vary from flyers to a website to the packaging of the footwear. I will do all I can from research to promote the footwear using new and existing methods of advertisement.
My professional thought will be based around finding out what is popular and what is not as well as mainly finding out what consumers want and want to get from there footwear. Finding out why people buy the footwear they do. My time planning will be important as I have a lot of research in all areas to do as well idea development. The best ways to do this is to set up a time plan that can to stuck to with areas for all types of research (interviews, visits questionnaires ect), idea development, deadlines, corrections and finally printing.

Aims

A1 To consolidate my creativity and practical skills in response to a simulated
Professional brief.

A2 To develop my creativity and your knowledge and understanding of professional
Practice.

A3 To develops and produces a professional standard of creative work in response to
Simulated brief.

A4 To prepare for employment and further study.

Learning outcomes

On completion of this unit I will be able to:

LO1 Demonstrate a professional standard of creativity and practical ability, including:
• Work that is technically comparable to that made within a specified genre.
• Work that shows an awareness of contemporary trends, styles and
Subject matter, within commercial contexts.
• Work that shows a high degree of creativity and aesthetic judgment.

LO2 Demonstrate a professional ability to plan your time and my work, including:
• Project time planning.
• Working successfully with others in the production of creative outcomes.

LO3 Respond appropriately to the demands of a professional/self initiated brief, including:
• Appropriate creative outcomes to industry/work related briefs.

LO4 Demonstrate readiness for employment or further study with confidence
in the level of my creative, practical and professional knowledge and skills.

Task Outline

Introduction
Visual Communication is complex combination of words and pictures, numbers and charts,
Photographs and illustrations that, in order to succeed, demands the clear thinking of a
Particularly thoughtful individual who can orchestrate these elements so they all add up to
Something distinctive, or useful, or playful, or surprising, or subversive or somehow memorable.

The professional project allows me the opportunity to apply my knowledge, technical skills and
Intellectual engagement I acquired during the course. One of the most important factors to realise
Is that my project must be a professional body of creative work that is appropriate to the level of
FdA Visual Communication. The unit has been created to challenge and to provide with
The opportunity to demonstrate my creative abilities to the full.

To achieve this I am asked to design or identify a project that meets and clearly evidences the
Learning outcomes listed in this brief. A learning agreement will detail how I propose to do this,
and will be approved by staff.

The learning agreement should be completed using the headings on the form attached, though
I will also treat this as a piece of design, illustrating your ideas and demonstrating visual
Research.

The agreement should be in and approved by 20.02.09, from that date until the hand-in I
Design my project experience. I will identify when and where I need assistance and
The pace I work through my project.

I will be given tutorial advice, technical assistance and practical advice to assist me, but the
Project design is completely individual to each individual student.

My project may be a theoretical project, live brief, concept-based enquiry – however it should
Focus on a specific commercial context, have clear aims and objectives, and most importantly a
Robust rationale focused on the area I intend to progress to.

As part of my learning outcomes I have been asked to write a Synopsis of Study.

Field of study
What is your current understanding of the subject area you wish to explore? This should indicate
Broad in the initial focus; an example would be typographic design or editorial design.

Inspiration
Inspiration is a process of input and output. I will have a design problem to solve, and will start by
Researching and thinking. Input, by looking at books, magazines, photos, fashion, conversation
With peers, interviews with designers, travel, nature, human behaviors, marketing trends
Etc the list will be endless. I will think about the problem and will start to use all the information I have experienced and looked at, I will start to make connections, create ideas and images and solve problems. All the information I gathered will come from the dept of my thinking to surface as my design ideas and then though my creative intelligence will become well resolved design outcomes.

Assessment Requirements

For assessment I will produce development sketchbooks, including
illustrative work/concepts, research into contemporary practices and
editorial illustration, leading to final illustrations for editorial design and I
will produce a variety of advertisement campaigns and a webpage as part of my project which advertisement will be 50% and to produce the concept idea for the footwear as well as designing the product and packaging the finished design solution for the footwear and packaging 50%.

Assessment Criteria (specific criteria related to the learning outcomes and linked to the
statement of generic assessment criteria matrix):

Evidence of understanding through synthesis and development - Research used to inform design
decisions and communicate ideas (LO1)

Evidence of knowledge of concepts and contexts - Project work that shows creative maturity and direction
within a commercial context (LO1,LO2)

Evidence of understanding through research and analysis. - Extensive research, and the application of it, used
for the underpinning and final conclusion of project work (LO1,LO2,LO3)

Evidence of understanding through critical evaluation and reflection - The objectives of the
research have clearly been identified and used to inform project work. (LO1,LO2)

Evidence of knowledge of technical processes – Knowledge of suitable hardware and software
required for the planned project (LO1, LO2)

Evidence of realisation through presentation - Work is placed within a commercial context and
appropriate methods of presentation used. (LO3)

Evidence of realisation through technical application and skills - A synthesis of creativity and
professionalism is demonstrated in the conclusion of the project work (LO1)

Evidence of realisation through communication of ideas – Presentation of learning agreement and
finished project (LO1, LO2, LO3)

Transferable Skills

To be successful, graduates need to be multi-skilled, responsive and adaptable people who are innovative and flexible enough to operate in a fast-changing world. During the course of undergraduate study, I have develop specialist skills and knowledge in various subject area. However, I also develop a range of skills and behaviours which have prepared me employment in a wide range of fields. These skills and behaviours are variously known as “transferable skills”,
“graduate skills” or “generic skills”, and employers expect all graduates to possess them; indeed many employers value these skills more than subject-specific knowledge, given the rapid pace of change.

There is no summative assessment of transferable skills on any courses at the Arts Institute, although
I will need to demonstrate my mastery of them in various ways through the course.

In the first year of my course, transferable skills will included academic conventions and good academic practice (such as the avoidance of plagiarism); information retrieval; and general skills which support academic study within higher education. As i progress through the course, i will increasingly be expected to demonstrate advanced skills in communication (verbal, visual and
written); an ability to apply my knowledge to new situations; critical reflection and self-evaluation; an ability to research, evaluate and analyse information; team-working; and higher-level problem solving. i will also be expected to develop my organisation and time management skills, and to demonstrate through my work the professionalism required of a graduate.

I will be encouraged to reflect on your development of transferable skills throughout the course.

Reference

Baldwin, J and Roberts, L. (2005) Visual communication: From Theory to practice. AVA Publishing

Heard, N. (2003) Sneakers: Carlton Books Limited

Winters, P and Winters, A. (1996) What works in fashion advertising: Retail Reporting Corporation

Goldman, R and Papson, S. (1998) Nike culture: SAGE Publications

Farrelly, L. (1998) The sneaker book- size isn’t everything: Booth-Clibborn Editions

http://www.youtube.com/watch?v=jnOpuRU97w8&NR=1

http://www.youtube.com/watch?v=e1fQrn2NYDw&feature=PlayList&p=70B6F473283F58FD&index=0&playnext=1

http://www.nike.com/blueribbonsports/

http://www.psfk.com/2006/08/blue-ribbon-sports.html

http://nymag.com/listings/stores/niketown_new_york/

http://www.pdfgeni.com/ref/nike-pdf.html

http://en.wikibooks.org/wiki/Visual_Rhetoric/The_Rhetoric_of_Brand_Identity:_Nike

http://sneakermestupid.com/index.php?s=nike%20trainer

http://www.salafitalk.net/st/viewmessages.cfm?Forum=6&Topic=1755

http://www.trizera.com/jsp/nikehist.html

http://ezinearticles.com/?The-History-of-Trainers---Part-One&id=245971

http://theshoegame.com/Nike-Basketball-Shoes-Timeline-History.html

http://www.sneakerhead.com/

http://www.footasylum.com/nike1-Anike1/

http://thewarp.org/blog/index.cfm/2008/8/7/The-evolution-of-Nikecom-and-full-flash-websites

http://business.timesonline.co.uk/tol/business/industry_sectors/media/article2138718.ece

http://inside.nike.com/blogs/nikefootball-en__EMEA/2009/01/12/performance-builtin

http://inside.nike.com/blogs/nikefootball-en__EMEA/2009/02/02/play-hard-play-fast

http://ebooksearchr.googlepages.com/home?cx=008836104266179945027%3As5ntw3b1uvk&cof=FORID%3A11&q=nike&sa=Search#1274

http://www.pdf-search-engine.com/nike-pdf.html

http://www.logoblog.org/nike_logo.php

http://shoesobsessions.wordpress.com/2008/08/18/nike-technologies/

http://blog.wired.com/gadgets/2008/07/the-real-2015-m.html

http://glassshallot.typepad.com/glassshallot/2006/12/index.html

http://www.fundinguniverse.com/company-histories/NIKE-Inc-Company-History.html

http://invest.nike.com/phoenix.zhtml?c=100529&p=irol-irHome

Action Plan
Week 1
Thursday 29.01.09
9.30 – 12.30
1.30 – 4.30
D001D/C
NL/SH/MR
Introduction:
• Overview of unit (Task outline; Aims; Learning Outcomes;
Assessment Requirements)
• Research (Key Texts; Internet Use)
• Learning agreement
Friday 30.01.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
Learning agreement tutorials
All students to be working in the baseroom

Week 2

Thursday 05.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Learning agreement tutorials
All students to be working in the baseroom
Friday 06.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
Learning agreement tutorials
All students to be working in the baseroom

Week 3

Thursday 12.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Learning agreement tutorials
All students to be working in the baseroom
Friday 13.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
Learning agreement Presentations
You will present a succinct presentation that clearly demonstrates
your intended area of study.

Week 4

Thursday 19.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Friday 20.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
Hand in Learning Agreements
All learning agreements should be completed and handed in by 16.00

Week 5

Thursday 26.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Research and development group tutorials
All students to be working in the baseroom
Friday 27.02.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
Research and development group tutorials
All students to be working in the baseroom

Week 6

Thursday 05.03.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Research and development group tutorials
All students to be working in the baseroom
Friday 06.03.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
1st Interim critique (Research and Development)

Week 7

Thursday 12.03.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Design and concept group tutorials
All students to be working in the baseroom
Friday 13.03.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
Design and concept group tutorials
All students to be working in the baseroom

Week 8

Thursday 19.03.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Design and concept group tutorials
All students to be working in the baseroom
Friday 20.03.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ
Design and concept group tutorials
All students to be working in the baseroom

Week 9

Thursday 26.03.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR
Design and concept group tutorials
All students to be working in the baseroom
Friday 27.03.09
9.30 – 12.30 2
nd
Interim Critique (initial design concepts)
1.30 – 4.30
D001D/CMR/KJ
Easter Holidays

Campus is closed to students

Week 10

Thursday 16.04.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR/NL
Design and concept group tutorials
All students to be working in the baseroom
Friday 17.04.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ/NL
3rd Interim Critique (Presentation of possible solutions)

Week 11

Thursday 23.04.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR/NL
Resolution tutorials
All students to be working in the baseroom
Friday 24.04.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ/NL
Resolution tutorials
All students to be working in the baseroom

Week 12

Tuesday 28.04.09
9.30 – 12.30
1.30 – 4.30
D001D/C
NL
Resolution tutorials
All students to be working in the baseroom
Wednesday 29.04.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ/NL
Resolution tutorials
All students to be working in the baseroom
Thursday 30.04.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR/NL
Final Critique
This will take the form of a pin-up critique accompanied by self and
peer evaluation forms
Friday 01.04.09 Staff development day – campus is closed to students

Week 13

Tuesday 05.05.09
9.30 – 12.30
1.30 – 4.30
D001D/C
SH/MR/NL
Tutorials, all students to be working in the baseroom
Print deadline – all work to be printed using the large format
printers must be with us no later than 1.30
Wednesday 06.05.09
9.30 – 12.30
1.30 – 4.30
D001D/C
MR/KJ/NL
Tutorials, all students to be working in the baseroom
Thursday 07.05.09
9.30 – 12.30 Tutorials, all students to be working in the baseroom
1.30 – 4.30
D001D/C
SH/MR/NL
Friday 08.05.09
9.30 – 12.30
1.30 – 4.30
D001D/C
KJ/NL
Hand in
All work must be submitted by 2.30

We heard back from the results of the MAA Brief today, Matt sent out an email and three had been pick to be show to the board of the MAA but unfortuntly i was not picked to be on the short list of the thre. BAD TIMES...Neil also spoke about the tasty marketing brief that matt sent out with the MAA brief and told us that the deadline for that has now moved back to next Wednesday so i think i may do that now. So after the unsucess of the MAA brief i will pick my self back up and think i will give the tasty arketying brief a go.
After hanfding in the learning agreement i also managed to get a little more of of my FMP done but at the moment im feeling slightly behind due to the tiem sent on the MAA breif but hopfuly i can pick up again.

My World

Monday, 9 March 2009

Monday the 9th of March

Sunday, 8 March 2009

Monday 2nd March

Thursday 26th and Friday 27th Febuary 2009

Wednesday 25th Febuary 2009

Monday 23rd Febuary

Friday 20th Febuary 2009

Thursday 19th Febuary

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