today we had another session with anna for theory. The session today was furthering and building on what we have already done.
For my essay i still need to sort out some research and maybe case studyies.
The ideas i have at the moment are to start to look at two brands and compare them to each other and there marketing strategies and advertising methods and define what makes them so successful, the next stage will be to decided upon a lower more unsuccessful brand and again define and determine why this brand is not so well know and why they are not so successful.
I will need to understand and contextualise the work of others and introduce the theory into my own work and demonstrate that i underatand they way it will be used in the industry.
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